I was commissioned to create the new brand identity for Studio Perissos, led by multi award winning artist & silversmith Theresa Theper (previously Theresa Nguyen). Theresa’s work is absolutely breathtaking, so to create brand identity that would do justice in representing such a talented artist was no small task! At the heart of the brand messaging had to be the exceptional quality and creativity the studio pour into all their work. We also wanted the tone to be exclusive and elegant on one hand (owning pieces), yet inclusive as far as the teaching, tutoring and training the studio offer to young people.
We felt an elegant monogram or lettermark would be perfect, as it could also be stamped on the silverwork – and rather than SP, we opted to use TT, Theresa’s initials. The form of the T has been manipulated to weigh heavy on one side, resembling a hammer used in smithing. Rather than use symetry, one larger T overlaps the other closely, with the two together losely forming a Pi symbol – which is a subtle nod that meant a lot to Theresa, with the geometry found in nature a large part of her work and inspiration. Finally the TT monogram is presented within the ‘O’ from Perissos, it’s oval form framing the monogram beautifully and forming an elegant symbol.
The font for Perisssos was customised by combining two preferred fonts, creating bespoke serifs, and the best portions of each to create something unique. The sweeping leg of the R is a particularly nice touch.
While we wanted to use colours that would compliment the silver and gold artwork often created, it was decided that a blue-green would work well as a core colour to compliment and contrast colours likely to be featured throughout their portfolio.
The results are stunning, and this is definately one of my all-time favourite projects – thanks largely to the close collaboration between the Studio and myself, and some of the subtle meaning we managed to tuck in to every facet of the identity.
