I was engaged to create new brand identity for Parfaite Xperiences, a boutique business delivering bespoke luxury events and experiences. The branding needed to feel very luxurious to reflect the high level of experiences created and attract a discerning, exclusive clientele.
The logotype is deceptively simple, but the key is in the detail; subtle ligatures connecting certain characters, two complimentary fonts paired with just the right personally to represent the brand, and of course well balanced spacing and alignment. The brandmark takes the ‘P’ in Parfaite, and rotates it at an angle to form a simple but attractive symbol.
The colour palette truly brings the whole thing together; a rich and indulgent deep green with bluish hues, paired with muted copper tones.
I was later commissioned to create the website for Parfaite, which you can view here.
