Oasis Dental Staffing are an agency based in Charleston, SC USA, and specialize in temporary placement of dental hygienists, dental assistants and dental admin. The brand identity we developed was to feel high end and even luxurious, aligning with the private dental practices Oasis partner with.
We wanted a simple but unique and memorable logo, with an element which could be used as a brandmark or submark if possible. The selected concept came about as a mixture of inspiration from a play on the word ‘Oasis’, the idea of water shimmering in the dessert, with a unique treatment to the ‘O’ depicting this in an abstract way; but also from the layout of our teeth, as the O losely resembles a dental map of teeth! This concept was developed to look elegant and aesthetically pleasing, finished with a smart gold / black / white colour treatment that feels as luxurious as intended.
