I had the pleasure of creating new brand identity for Nova International, an executive search and recruitment firm based in London, serving clients globally. We wanted to create an identity that reflected the energy and drive behind the company as well as their professionalism. The use of traditional elements with a modern twist, paired with a fresh, bright colour palette helped to convey these values effectively from the logo right through to supporting identity elements. (You can see some of the colour routes explored below, and the difference a vibrant palette can make in aligning the tone correctly).
