Cameo Photography wanted to launch an ultra high end, premium product to appeal to their most exclusive clients. The concept is to produce a small batch of prints on German Bamboo art paper, within their own presentation box, alongside a stunning framed renaissance style wall portrait. I developed the concept for the presentation box with Cameo, working in a combination of gold foiling on graphite linen to create a striking interior, while keeping the outside white allowing the focus to fall on the gold lettering alone.
Once a prototype was created, a series of promotional shots were produced by Cameo and provided to me for inclusion in marketing material. The importance of professional photography in any marketing material cannot be overstated, particularly for products.
I designed a special price guide for the collection, printed on an Italian art paper with white text on black to really dramatise the product and tie in with the promotional photography. The price guide greatly helped to elevate the perceived value of the collection and enabled Cameo Photography to drive sales which surpassed initial goals and expectations.
Case Study
Opportunity
Launching a luxury fine art print collection requires more than beautiful imagery—it demands a presentation system that elevates the work into a collector’s context. The goal was to create materials that would both showcase the art and signal exclusivity, supporting the collection’s entry into the market with the right prestige.
Objectives
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Develop collateral that reflects the premium nature of the collection.
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Create a system that works across print and digital for launch events, collector outreach, and gallery distribution.
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Ensure the design frames the artwork without competing with it.
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Position the collection as rare and desirable from the outset.
Insight & Strategy
Collectors and galleries respond to presentation that feels measured and archival. The approach was built around editorial minimalism: restrained layouts, generous white space, and typography that suggests timeless quality. Every design choice was made to ensure the artwork itself remains the star.
Design Solution
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Brochure & Catalogue: A print-ready piece with a museum-grade feel—soft-touch cover, fine art stock, and clean spreads with one artwork per page, accompanied by concise captions.
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Launch Collateral: Invitations, digital assets and press materials following the same restrained system to maintain exclusivity across touchpoints.
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Typography & Palette: Serif typography in a refined cut, paired with a minimal sans for details; a palette of soft ivory, black and muted gold accents to suggest timeless luxury.
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System: Clear guidelines for scaling collateral into web features, exhibition signage and limited edition certificates.
Competitive Edge Now
Rather than appearing commercial or decorative, the Fine Art Collection is presented with collector-grade refinement. The restrained design system ensures the launch feels curated and prestigious, positioning the work within the world of galleries and serious buyers.
What This Enables
A cohesive suite of launch materials that elevate the perceived value of the art, strengthen credibility with collectors and galleries, and create a scalable template for future releases under the Fine Art Collection banner.
I specialise in branding, logo and web design for photographers – see some other projects I’ve worked on in the Photography industry here.