It was a real pleasure to design the new website for the talented Clare Sargeant, a personal stylist offering services in London & Surrey. Website design followed the brand identity process, and so we had a rich array of identity elements to work with; this always leads to superior results.
The website is simple but effective; containing only 5 page sections on a single homepage, with a standalone contact page. However that was more than enough to provide a comprehensive overview of the services Clare provides, her background, approach and even details of prices and packages. This is an excellent example of a website which presents everything a prospective client needs in an attractive, consise way. Visitors on average spend suprisingly little time on a website, and so it’s essential to provide them a memorable, well-structured experience. ‘One page’ websites can be an excellent way for certain brands to do this, minimising fustration and removing the need to ‘hunt through’ a website for the information they need.
A first for me was a subtle background gradient; conceptualised in the identity design at Clare’s request – and when used sparingly – now an element I really like!
