It was a pleasure working with Clare to create brand identity for ‘Clare Sargeant Style Elevation’. Clare is an accredited Personal Stylist based in Surrey, with over 10 years experience in the fashion industry and a degree from the London College of Style.
Clare is also proudly partnered with Harvey Nichols and their prestigious Stylist Club in Knightsbridge, London.
Naturally we wanted to create a brand positioned as luxurious and exclusive (without feeling unapproachable or unobtainable), to attract an audience who would benefit from her services and experience.
After exploring a number of potential monogram logos, we feel in love with a particular version (as seen in the images below) and the pairing of traditionally luxurious type with modern for the tagline.
We also experimented with a subtly pearlesent gradient colour, Clare’s idea, which after testing in a few situations I really grew to like. Subtle application is key, but the slight variation in tone really catches the eye and creates quite a unique background element.
