Brand Identity Design for Carati Jewelry, based in Montreal Canada, who design and produce exclusive collections of fine jewelry. Their diamonds and gemstones are set in house with the highest care and attention to detail.
We wanted to create custom lettering for the logo, and I suggested a technique I often use, where we use an existing font as a starting point, then modify it to our specifications. This provides completely bespoke lettering as the outcome, but without the high cost of designing a new font completely from scratch.
The results are a beautiful, elegant logo accompanied by a simple submark. The colour palette works particularly well, with a rich blue complimenting and setting off bright platinum and silver tones.
