Some businesses decide to revise their brand identity in order to re-position or attract new clients; but for Russ Jackson things happened in reverse! The success of his thriving business began to overtake his existing branding and website – which meant there was a risk of confusing clients with mixed messages… Russ achieved such international acclaim that he is regularly …
Tina Cleary Photography – Brand Identity
I was commissioned to create the brand identity for Tina Cleary’s new business venture. Although already an established and talented newborn and event photographer, Tina’s new venture offers much needed personal branding photography to business professionals. The new branding needed to feel serious and professional to appeal to working professionals, while also appealing to individuals looking for self improvement, empowerment and an …
Tory D Photography – Brand Identity
Tory D is one of the most talented newborn photographers in Australia – creating beautiful images from his popular Melbourne based studio. We began with a strategic approach to his new brand identity; looking at target clients, positioning, photographic style – and ultimately searching for a concept that would link these things together. Realising that the level of service Tory provides is tailored to a discerning clientele, …