Below you'll find a list of all posts that have been categorized as “Promotions”
A guide to creating a brand that best represents your unique photography business. Cultivating your brand is one of the most important steps in building a successful photography business. Your brand represents how the world sees you, and your website is the shop window that displays your unique brand. I’ll be speaking with Russ Jackson, a world reknown Portrait Photographer who provides an outstanding example …
Your marketing efforts could be compared to an orchestra, where it’s the combined results of several instruments playing in harmony that lead to success. If just one instrument is off, it can destroy everyone else’s efforts in short order. The conductor? Well that’s usually a marketing agency, expert, or – these days for small businesses – often the business owner …
Lead Magnets, Promotional Pop-ups, Opt-in Forms, Subscription Incentives… all different names for the same thing; essentially something you offer potential buyers, clients or followers in exchange for their contact information. There are a number of ways to go about this, but here are some tips to ensure you succeed: Make it pop! Expecting Photography (shown above) is a great example; …
With Love Dot London are location photographers who create experiences in London. With their flagship shoot style inspired by fashion, they commissioned me to create a Mobile friendly website that would look and feel just like a high end fashion blog. I also designed the simple but effective logo, and spent a considerable amount of time hand-drawing the signature artwork …
