Addicted to Handbags offer guaranteed authentic preloved luxury handbags, and have a thriving business valued by a wide range of adoring customers. We wanted to create a new brand identity that reflected the luxurious look and feel of the handbags traded, as well as the guarentee of authenticity – a key factor for anyone considering the purchase of a preloved handbag. I’m a firm believer in using a simple, direct approach to ensure there is no ambiguity – and so we used the tagline to communicate these key messages literally. The fonts and treatments selected then ensured the brand is clearly positioned for high end luxury.
