Love of a Queen manufacturer high end luxury fragrances ranging from candles & bath salts to perfumes. I was approached to develop a strong brand identity for Love of a Queen as they prepared to launch their flagship product, a luxury scented candle to exclusive retailers initially in central London.
The project included packaging design, so we performed extensive research to ensure the product would be well positioned within the market. Consistency from overall Brand Strategy right through to the packaging of the candle and marketing strategy was vital. This had to look, feel and smell high end and luxurious. The associated website had to feel indulgent and sophisticated. It was a huge advantage to be able to work with this startup from research and strategy all the way through concept design right to the final product.
